From Words to Wow: Why You Should Use Videos to Elevate Job Ads

By Melinda Waters 

Finding the right people for your organization can be challenging, especially in the tech world. Regular job descriptions can be boring to read and don’t show how exciting your company is or why someone would want to work there. So, what can you do about this? Well, how about using videos, reels, and interactive job descriptions? These things can make a significant impact and help you connect with candidates in a fresh and engaging way. 

Show Your Company’s Personality with Videos 

Videos are an awesome way to show potential employees what your company is like. Instead of telling people about your job and workplace, you can show it! Use videos to share employee stories, highlight fun team projects, or give a tour of your office or remote work culture. 

These videos let candidates see the real people behind the job description. It builds trust and makes them excited about joining your team. For tech jobs, it’s even better if you include clips of engineers solving real problems or working on cool projects. 

The best part? Your videos don’t need to be fancy. People care more about honesty and realness than perfection. Share your mission, values, and the impact your company is making. 

Make Job Descriptions Interactive and Fun 

Reading long, plain job descriptions are about as exciting as watching paint dry—but without the fun of picking the color. Instead, create interactive ones that let candidates explore the job in a fun way. Add clickable sections where they can learn about the team, see what a typical workday looks like, or explore career growth opportunities. 

For tech roles, you can go a step further by including challenges or previews of the tools your team uses. This not only helps candidates see if they’re the right fit but also shows that your company values creativity and innovation. 

Why It Works 

Videos and interactive job descriptions make your organization stand out. They show you’re up-to-date and genuinely care about making the hiring experience enjoyable for candidates. By using these tools, you can attract talented people who are excited to be part of your team.  

Where To Post 

To attract top talent using videos and interactive job descriptions, you can post these types of job listings on platforms that support multimedia and interactive elements. Here are several options to consider: 

Job Boards with Enhanced Features 

• LinkedIn: LinkedIn is perfect for sharing videos about your company culture and values. You can create engaging company pages and job postings with multimedia to attract tech professionals. 

• Indeed: Allows you to enhance job descriptions with company pages featuring videos, photos, and reviews. 

Tech-Specific Job Boards 

• Stack Overflow Jobs: A popular place to hire developers, offering options to highlight your tech stack and workplace culture. 

• HackerRank or Codility: These platforms can help integrate coding challenges into your job postings. 

Social Media Platforms 

• Instagram and TikTok: Post short, fun videos showing off your company culture or day-to-day work life. Use relevant hashtags to reach job seekers. 

• Your Company Website: Create a dedicated Careers Page with interactive job descriptions. Use clickable elements, videos, and employee testimonials to make it engaging. 

By leveraging these platforms, you can highlight your innovative job descriptions and attract tech talent that aligns with your company’s mission and culture. Try it out and watch the best candidates come to you! 

Ready to meet the challenge of attracting tech talent? At TalentRemedy, we help companies like yours find and retain top talent, no matter the industry. We especially love the challenge of finding tech talent.  If you’re looking for tailored hiring solutions that work, let’s talk! Reach out to us at info@talentremedy.com or 703-362-0175 to explore how we can support your recruiting goals.