Are You Social? How Social Media Can Benefit Your Business and Recruiting
It is no secret that social media plays a large role in many of our lives. However, are you utilizing it to fill your business' open roles? Are you using it to gain exposure and promote your business to the consumer? According to Statista, there are more than 4.59 billion active social media users today, and that number is expected to increase to nearly six billion by 2027. If social media is not something your business is utilizing to attract both customers and talent, you may want to think again. Social media is a priceless tool for your business in so many ways. Read more to discover the benefits social media can bring to your business.
It Creates Brand Awareness:
This is the primary reason your company should be running social media accounts: LinkedIn, Facebook, Twitter, and Instagram. Brand awareness is defined as “the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” You may only need your brand or company to be known within a certain scope of consumer, but social media can also do this. Utilizing things like hashtags, targeted ads, and engagement from your staff will generate traffic to your businesses accounts and create brand awareness for the audience that needs your services. You want your business to be at the forefront of people’s minds when they need a service you provide. A strong social media presence keeps you first in line. Brand awareness will also make job seekers more eager to work for your company.
It Attracts Top Talent:
Social media is a strong tool in the world of networking and recruiting. 57% of job seekers use social media in their job search and 84% of organizations are recruiting through social media. That means social media could turn into your most valuable recruiting tool if you’re not yet utilizing it in this way; specifically, LinkedIn. 90% of recruiters use LinkedIn to fill jobs, compared to 55% using Facebook and 47% using Twitter.
Social media also allows both active and passive job seekers to see your company and job postings. Be sure to post more than your job listings and open roles. Social media platforms are a great place to show your company culture which will organically attract talent that shares the same values. If a candidate follows your company’s social media accounts and applies for a position, chances are they are eager to join the team because they have a good idea of your company culture and values through your postings. Interviewing and hiring candidates that share your company’s value set is going to increase the likelihood of retention, which will save you both time and money. Not to mention it will build a very successful team.
It Allows for Open Communication:
In today’s world, people truly value quick, concise, and friendly customer support; social media is an easy way to accomplish this. It provides an excellent avenue for open communication to both your clients and customers as well as potential employees. Whether that be interest in a service, a question, or leaving a comment; engagement is key. The more you’re engaged with your followers, the more traffic that will come to your page. The more traffic that comes to your page, the more people will know your brand. The more people who know your brand, the more people who will utilize your services and the more candidates that will want to be a part of your team.
It is also an excellent communication tool for connecting with potential candidates. If you run across someone who looks like they’d be a great fit for an open role within your company, reach out to them through social media. Additionally, if a job seeker sees your job listings and has questions, they can get them answered through social media accounts.
Social media is here to stay.
Your future employees may come from a social media platform. Current statistics show 73% of job seekers aged 18-34 found their last job through social media. We expect that number to increase in the future. Businesses that leverage social media to recruit will find the best candidates and establish a pipeline for the future ultimately setting themselves up for success.
Questions? TalentRemedy has a team of experts to perform consultative and recruiting services. We can help you improve your social media presence and use it to help you fill those open roles. Contact us at firstname.lastname@example.org or 703-362-0175 to set up a time to discuss how our team can support you.