3 Recruitment Trends to Watch in 2023
Do you feel like your recruitment efforts need a boost in the New Year? How will you recruit top talent as traditional recruitment efforts become less effective? We are here to help you change your hiring practices and break down some of the current trends in recruiting to be successful when hiring in 2023.
1. Think Like a Marketer
In 2023 recruitment marketing will be crucial to improving talent pipelines and will help you to stick out from the crowd. Recruiters need to think like marketers. As the job market continues to cater to candidates, recruitment efforts must focus on attracting potential candidates by showing them why they would be interested in working at your organization. Recruiters will need to be comfortable using every tool available. These tools include career websites, social media, employment stories, job listings, SEO, and employer branding. Newer marketing tools include creating automated processes to create engaging and individualized candidate journeys highlighting all your organization has to offer.
How do we create marketing content to attract top talent? Traditionally, HR has focused on hiring, training, and managing employees. However, the HR team must now pivot to also create content and work with the tech and marketing teams of the organization to build a strong web presence. Targeted messaging will help to present a coherent image of your organization across multiple platforms and convince people to apply to your position and join your organization.
2. Use Social Media to Attract Top Talent
In addition to thinking like a marketer, recruiters must also utilize social media and social networks to attract and hire top talent. Research on social media statistics suggest 94% of recruiters use or plan to use social media for recruiting, 70% of recruiters plan to increase their investment in social recruiting and 49% of employers who use social media found improvement in candidate quality.
If you are not currently using these channels in your recruitment efforts, then you are allowing your competitors to out-recruit you. Here are some simple suggestions to help increase your social media presence in the new year.
Have a strategy and make sure to have a plan in place before you jump into social media.
Be consistent across your social platforms.
Emphasize quality over quantity, this means keeping posts consistent and relevant.
3. Create Talent Pools Many organizations struggle to implement internal career paths. Smaller organizations may struggle with promotional and growth opportunities. One of the biggest motivators for the large millennial talent pool is career development and internal promotion. Consider boomerang hires to fill a future pipeline. This trend allows employees to leave and gain skills and return at a future time in a more senior role. Here are some additional tips to assist with the boomerang process:
Be sure to keep a strong alumni network. Stay in touch with former team members.
Focus on internal employee skills rather than experience and how you can grow that skillset to meet the needs of a vacant position.
Dedicate a portion of your career site to internal jobs for current employees. Allow them first opportunity to apply before opening to candidates outside the organization.
In addition to internal candidate pools, organizations must also build a network of external candidates. Your social media and marketing efforts will help build your network. If you are constantly nurturing a warm talent pool you will cut recruitment costs, shorten the time-to-hire and the entire hiring cycle. Plus, you can quickly identify quality candidates for any future openings. These are a few of the steps that you can take to “jazz up” your recruitment strategies in the New Year. Be on the lookout for more information throughout the year on trends and strategies you can take as an organization to keep up with the 59 million companies and more than 15 million job listings on LinkedIn alone.
If you have questions or need some help to jumpstart your 2023 recruiting, our team of experts is ready to help. Contact us at firstname.lastname@example.org or 703-362-0175 to set up a time to speak with one of our experts.